On Running is a company that creates and sells running shoes and clothing that are designed to provide a smooth and comfortable running experience. On Running was founded in 2010 in Switzerland by three friends who wanted to create a shoe that would combine a soft landing with a firm push-off. On Running uses a patented technology called CloudTec®, which consists of hollow pods on the sole of the shoe that cushion the impact and then lock to form a solid foundation for propulsion. On Running has a variety of products for different types of runners, such as road runners, trail runners, urban explorers, and tennis players. On Running also collaborates with celebrities and athletes, such as Roger Federer, who co-created the tennis-inspired sneaker THE ROGER. You can learn more about On Running by visiting their website, their blog, or their Wikipedia page.