Why do retailers need technology?

Retailers must ensure the technology provides certain features. These include personalization by audience (which allows for product recommendations that are more likely to convert) and smart collections (which show more relevant products, categories and filters than traditional collections).

Should retailers use e-commerce sites?

Although the widespread adoption of e-commerce makes it possible to buy almost anything online, there are some items shoppers still want to purchase in person. However, with fewer brick-and-mortar stores, retailers must find a way to cater to a range of shopping preferences—and they're using their e-commerce sites to facilitate it.

How can retailers meet customer demand for online and in-store shopping?

To meet customer demand for online and in-store shopping, retailers must leverage shopping optimization technology in their back-end systems to create cohesive shopping experiences across all sales channels. They can do this by: • Providing inventory visibility across channels. This includes physical stores and online channel warehouses.

Who are online grocery buyers?

The majority of the online grocery buyer population are millennials, who reportedly place high value on same-day delivery more than other generations and are far more receptive to emerging in-home delivery options and new retail-tech features.

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