Which brands have seen the most significant growth in consumer consideration?

YouGov BrandIndex also tracks brands that have seen the most significant improvements in consumer consideration over the past year. Amazon Fresh is the supermarket that has recorded the greatest year-on-year growth to its consideration score among all Britons, increasing by 1.4 percentage points from 2.5% in 2024 to 3.9% in 2025.

Which supermarkets are most popular in the UK?

Sainsbury’s secures second place with a 44.9% Consideration score, followed by Aldi (43.7%), Lidl (39.2%), and Asda (32.6%). Women are more likely to favour Marks & Spencer and Waitrose than men, while men are more likely to favour Tesco Express and Morrisons. Table with 3 columns and 10 rows. Nat rep. n>25,000.

Which supermarkets are growing the most?

Sainsbury’s follows with a 1.0 percentage point increase, rising from 43.9% to 44.9%. Tesco improves by 0.9 percentage points, from 53.4% to 54.3%, while Costco sees a similar 0.9 percentage point increase, climbing from 5.6% to 6.5%. FarmFoods rounds out the top five with a 0.8 percentage point improvement, growing from 5.9% to 6.7%.

Which grocery stores have improved the most?

Tesco improves by 0.9 percentage points, from 53.4% to 54.3%, while Costco sees a similar 0.9 percentage point increase, climbing from 5.6% to 6.5%. FarmFoods rounds out the top five with a 0.8 percentage point improvement, growing from 5.9% to 6.7%. Sole grocery shoppers

How does Tesco rank compared to other grocery stores?

Tesco maintains the top spot Tesco leads the overall rankings with a Consideration score of 54.3%. It also ranks highest among men (54.9%), women (53.7%), and across all generational groups, scoring 54.2% among Gen Z, 55.2% among Millennials, 55.4% among Gen X, and 52.6% among Baby Boomers.

Which supermarket has the greatest growth in 2025?

Amazon Fresh is the supermarket that has recorded the greatest year-on-year growth to its consideration score among all Britons, increasing by 1.4 percentage points from 2.5% in 2024 to 3.9% in 2025. Sainsbury’s follows with a 1.0 percentage point increase, rising from 43.9% to 44.9%.

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