🏅 Most Memorable Branding Campaigns
Puma launches first global brand campaign in a decade
· Puma has launched its first global brand campaign in a decade in a bid to boost its performance positioning ahead of a big year for sport. According to the brand, ‘Forever. Faster. See The Game Like We Do’ marks its “biggest marketing investment ever”, aimed at positioning Puma as the ...
5 days ago
10 Inspiring Advertisement Examples for Marketers and Students
· One memorable advertisement from this campaign was a billboard made entirely of syringes, displayed in a Toronto mall. It confronted the issue of toxic beauty standards head-on. ... Through strategic use of TikTok’s advertising features, the campaign achieved over 110 million views and helped save around 500,000 dishes annually.
10
5 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
Branding Case Studies - The Branding Journal
· Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are…. by Ryan Stephen. May 4, 2016. We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!
Apr 8, 2024
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
How to create award-winning marketing – a tale of two campaigns
· It propelled it forward. At one stage, it was reckoned to be the most profitable company in the UK and, thanks to its advertising, one of its best-loved. Being loved was its mission. The theory was that the more people liked or loved the company, the more they would consider advertising in the directories. Its advertising was an essential ...
3 days ago
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 3. Social Media Advertising. "Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers are investing in 2024." ( HubSpot State of Marketing) I’ve found that where I choose to display my ads is just as important as the actual ads.
9
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
Most Memorable Ad Campaigns
The best adverts of the 2010s | Creative Bloq
"What’s more, it delivered creatively and commercially, and our cat-loving nation voted it ITV’s Ad of the Year." The campaign, led by Wieden and Kennedy London, made a big impact on Jess Dickenson, managing director at Precis, too. "It has to be up there with one of the most memorable ads of any decade," she says.
25 Best Commercial Ads of All Time (2024) - vidico.com
This hilarious ad is memorable for its funny and bizarre contrast featuring Terry Crews and his energetic and boisterous delivery. Terry Crews’s larger-than-life personality and comedic skills brought excitement and humor to Old Spice’s advertising campaigns, replacing the previous, more conventional approach. 16. Rock, Paper, Scissors
25
10 Inspiring Advertisement Examples for Marketers and Students
I’ve included a mix of traditional and digital ads. 1. The Barbie Movie Ad Campaign. One of the best advertisement examples is The Barbie movie advertising campaign. It was a clever mix of fun experiences and cool product tie-ins. Let’s break down what made this ad campaign so catchy. Experiential Activations
10
15 Best Product Advertisement Examples That Work (2024)
A memorable ending reinforces Pringles’ appeal to a wide range of tastes. 4. Alexa ... With suspenseful music, eerie voiceover, and testimonials reminiscent of a horror film, the campaign ad initially sets a chilling tone. However, it quickly reveals a twist, suggesting that WiFi in the car can prevent a road trip from becoming a nightmare.
15
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
20 Inspiring User-Generated Content Examples And Why They Work
Finally, the campaign had 221 million video views and a TopView CTR of 13.8%. 13. Spotify – Spotify Wrapped Campaign. At the end of 2023, Spotify used its famous ShopifyWrapped campaign to engage with users and stimulate them to share on social media. Each user gets a popup in the app with interesting stats about their listening history ...
20
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
The imaginary marketing awards: Ad execs’ unsung campaign ... - The Drum
The ad taps into a viral social trend with Creed’s song ‘Higher’ as Sir Patrick Stewart throws Hey Arnold’s football-shaped head in an attempt to climb Paramount Mountain.
Top 10 Advertising Campaigns
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 6. Influencer Marketing. "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report) Influencer content is predicted to have a high ROI in 2024, so it makes sense that more brands plan to work closely with creators.
9
6 days ago
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 1. AI boosts effectiveness and efficiency. The impact of AI advancements spans industries and job functions, and marketing is no exception. According to HubSpot ’s State of Marketing Report 2024, 64 percent of marketers are already using AI and automation, and 38 percent of those who didn’t use AI in 2023 plan to use it in 2024 [ 1 ].
9
4 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
What Makes Some Ads So Powerful - Harvard Business Review
· Marketing is a fast-growing and fast-paced career option. With new technological advancements happening every day – better customer segmentation abilities, automation tools, new social media ...
Apr 8, 2024
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Table of Contents. The Best Influencer Marketing Examples & What to Learn From Them. 1. Chipotle's Enhanced Partnership with Top Influencers. 2. Dunkin' Donuts Launched "The Charli" Drink in Partnership with TikTok Star, Charlie D'Amelio. 3. Daniel Wellington's Campus Influencers Community. 4.
15
5 days ago
The Top 10 Taxi Advertising Campaigns - themediaant.com
· The Top 10 Taxi Advertising Campaigns. Posted on April 10, 2024 April 10, 2024 Author Sandeep Nair 0. In the city’s rhythm, taxis have gone beyond transport, they are dazzling billboards turned into moving icons denoting the very birth of creativity. Soon we will delve into the best 10 taxi advertising campaigns that depicted these cabs as ...
5 days ago
Advertising With QR Codes: Top 10 Ways To Increase ROI
· 8. Track and measure performance. Implement tracking mechanisms to monitor the performance of your QR advertising campaign. Track metrics such as scan rates, click-through rates, conversion rates, and ROI to evaluate the effectiveness of your campaign and make data-driven optimizations. 9.
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
Best Marketing Campaigns Ever
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
M&S launching ‘biggest ever marketing campaign’, with Tom Kerridge
· Kerridge (r) with an M&S honey supplier. Marks & Spencer is launching its “biggest-ever marketing campaign”, with the first in a new series of ads starring Tom Kerridge set to air today. The new campaign will continue the ‘Farm to Foodhall’ theme of a series of M&S TV ads that ran last year featuring Kerridge, with the celebrity chef ...
Apr 8, 2024
M&S Food launches biggest-ever marketing campaign with Michelin star ...
· The new campaign builds on last year’s Farm to Foodhall, which M&S said was the best performing campaign it had ever tracked with its highest-ever volume of incremental returns driven.
Apr 8, 2024
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
· The first step in a marketer’s daily routine is planning and strategy. This involves setting goals, identifying target audiences, and developing a comprehensive marketing plan. Marketers need to analyze market trends, conduct customer segmentation, and research their competitors to gain insights into their target market. During the planning ...
6 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
Best Brand Awareness Campaigns
How to increase brand awareness on social media | AWeber
· Keep your target audience in mind as you browse the tips below, and you’ll be on your way to creating successful brand awareness campaigns in no time! 25 Super-effective ways to increase brand awareness on social media. The following tips will help you grow your audience, reach, and brand awareness on nearly any social media channel.
4 days ago
The Ultimate Guide to Digital Marketing for Brand Awareness
· Explore how digital marketing for brand awareness shapes success through content, SEO, and adapting to future marketing trends. ... Organizations should choose the channels that best align with their target audience and marketing goals. ... By crafting well-designed and personalized email campaigns, businesses can promote relationships with ...
4 days ago
The 21 Best Social Marketing Campaigns + Why They Work
· 1. Capture the target audience’s attention to raise brand awareness. Increasing brand awareness is the first step towards getting consistent leads and sales. The best social media marketing campaigns that have generated leads have 3 core strategies in common – appealing content, focused engagement strategies, and most important of all, a ...
Apr 8, 2024
Brand Awareness vs. Sales-Driven Marketing: The Differences
· As such, it usually follows brand building and awareness campaigns. Although they are not tied to sales as an objective, brand awareness campaigns often have the knock on effect of driving sales eventually, but should not be measured on this. ... The best ever April Fools' Day campaigns. Stay up to date Insights & Industry News.
3 days ago
How to Increase Brand Awareness on Social Media | LocaliQ
· Ask your followers to share: Leverage the networking power of social media by asking your followers to share the deal with friends who might be interested. 5. Measure and optimize your awareness campaigns. Measuring and optimizing your social media strategy is an ongoing cycle of improvement.
Apr 8, 2024
Find the Definition of Brand Awareness: Guide to Understanding
· Understanding Brand Awareness. Brand awareness is a fundamental concept in marketing that reflects the extent to which customers can recognize or recall a particular brand under different circumstances. Establishing brand awareness involves creating a strong presence in the market that resonates with target audiences, making the brand easily ...
6 days ago
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Increase brand awareness among Gen-Zers. Increase Tinder’s social media followers, views, and even app downloads. What to learn from this influencer campaign: Increase brand awareness and brand love by partnering with influencers who match your ideal consumers – the same age group and a similar personality.
15
5 days ago
How to Measure Brand Awareness [Methods and Metrics] - The Brand Auditors
· Website traffic is one of the best ways to measure brand awareness. These metrics enable us to learn how visitors use search engines to find your website. ... Social media marketing is the most popular channel for brand awareness campaigns. Most companies use follower count to track their success on social platforms. As your follower base grows ...
Apr 8, 2024
Best Brand Marketing Campaigns
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
Creative and Campaigns Archives - Marketing Beat
· Dove ’10 vs 10′ campaign highlights alarming anti-ageing skincare trends. April 8, 2024. Dove is highlighting the alarming impact of anti-ageing skincare trends on social media, with young girls being exposed to adult skincare content. Read More. Brands Creative and Campaigns News.
6 days ago
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
Dove’s Campaign for Real Beauty: How its 20 years changed marketing ...
· Published on April 10, 2024. An early Real Beauty billboard in London in 2004. Not many campaigns make it 20 years, as Dove’s Campaign for Real Beauty has, marking an anniversary this week with ...
5 days ago
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Magnum, the popular ice cream brand, has launched several influencer marketing campaigns to promote its products. One such influencer marketing example is the brand’s “True to Pleasure” campaign, where they partnered with singer, songwriter, and activist, Halsey along with other individuals.
15
5 days ago
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
· The first step in a marketer’s daily routine is planning and strategy. This involves setting goals, identifying target audiences, and developing a comprehensive marketing plan. Marketers need to analyze market trends, conduct customer segmentation, and research their competitors to gain insights into their target market. During the planning ...
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
Best Branded Content Campaigns
Why these 4 branded content campaigns worked - David Arkin Consulting
Why these 4 branded content campaigns worked. By: David Arkin. April 8, 2024. Back to Blog. One of the best parts of doing a branded content campaign is working with an advertiser to identify the stories we should tell that will most effectively tell their story. ... [Read: Why thoughtful questions are so important during a branded content pitch]
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
How to increase brand awareness on social media | AWeber
· #2 – Encourage user-generated content (UGC) campaigns Contests and giveaways that encourage UGC can quickly expose your business to hundreds of new audiences. “Encouraging user-generated content with branded hashtags or photo challenges can also help to expand your reach and generate buzz for your brand.
4 days ago
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Table of Contents. The Best Influencer Marketing Examples & What to Learn From Them. 1. Chipotle's Enhanced Partnership with Top Influencers. 2. Dunkin' Donuts Launched "The Charli" Drink in Partnership with TikTok Star, Charlie D'Amelio. 3. Daniel Wellington's Campus Influencers Community. 4.
15
5 days ago
What is Content Marketing? Strategy, Stages & Tips for 2024
· Watch video content marketing at its best here. Example 3: Adobe’s “CMO.com” Adobe is an excellent example of branded content marketing. The brand developed an insights hub that offers a wealth of resources, including articles, ... It’s a clever content marketing campaign for anyone getting into SEO and looking for a reliable SEO tool.
6 days ago
25 Essential Tips for Effective Content Planning for Social Media
· By incorporating important events, holidays, product launches, and marketing campaigns into your content calendar, you can align your social media content with key business milestones and capitalize on opportunities to drive engagement and conversions. ... To determine the best posting schedule for your brand, consider conducting thorough ...
25
6 days ago
Top 36 Content Creation Agencies For 2024 - Influencer Marketing Hub
· The Content Bureau’s Client List includes: Atlassian, Deloitte, eBay, PayPal, RSA Security. Channels: The client can use the content wherever they wish. Services: Content Creation, Content Marketing. Founded in 2000, The Content Bureau is a leading, women-owned, B2B marketing agency in the San Francisco Bay Area.
36
6 days ago
How to Increase Brand Awareness on Social Media | LocaliQ
· Ask your followers to share: Leverage the networking power of social media by asking your followers to share the deal with friends who might be interested. 5. Measure and optimize your awareness campaigns. Measuring and optimizing your social media strategy is an ongoing cycle of improvement.
Apr 8, 2024
Best Recent Marketing Campaigns
Campaign Brief
· Cannes Lions has today revealed the line-up of global experts selected to award the world's very best creative and effec After nine years at BMF, chief creative officer Alex Derwin set to depart for new ad venture. 27 Comments ... La Trobe Financial has launched a new marketing campaign 'Grandpa’s Gift', which is the first work developed by...
4 days ago
Creative and Campaigns Archives - Marketing Beat
· Dove ’10 vs 10′ campaign highlights alarming anti-ageing skincare trends. April 8, 2024. Dove is highlighting the alarming impact of anti-ageing skincare trends on social media, with young girls being exposed to adult skincare content. Read More. Brands Creative and Campaigns News.
6 days ago
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Their more recent Project #ShowUs campaign is a collaborative project carried out in association with Getty Images and Girl Gaze. The concept is a library of female-identifying and non-binary individuals, raw and unfiltered, from 200 photographers across 41 countries. ... The best social media marketing campaigns that have generated leads have ...
Apr 8, 2024
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
Ignite Growth with Industry’s Best Digital Marketing Examples
· The key is developing social campaigns as digital marketing examples that fuel participation and sharing to expand your brand reach. Test into platforms your target customer base is most active on. Experiment with promotions, user-generated content (UGC), and viral formats that make connecting with your brand entertaining, valuable or purpose-driven.
5 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
10 Website Marketing Strategies That Drive Results in 2024
· Develop your value proposition. Choose tactics and tools. A website marketing plan lays the groundwork for attracting potential customers and increasing website traffic. Here are five steps to follow: 1. Define your target audience. To craft an effective website marketing strategy, pinpoint your target audience.
10
6 days ago
Most Famous Marketing Campaigns
11 Most Well Executed Moment Marketing Examples By Brands
· Here is the second one-. We have already discussed all the marketing strategies of Zomato including moment marketing here- Zomato Marketing Strategy: Uncovering The Recipe Of Success! Nike: Just do it! Campaign. Nike’s ‘Just Do It’ campaign is legendary, and known as one of the most successful in advertising history.
11
5 days ago
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 1. AI boosts effectiveness and efficiency. The impact of AI advancements spans industries and job functions, and marketing is no exception. According to HubSpot ’s State of Marketing Report 2024, 64 percent of marketers are already using AI and automation, and 38 percent of those who didn’t use AI in 2023 plan to use it in 2024 [ 1 ].
9
4 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
· During the planning phase, marketers define the objectives of their campaigns and establish key performance indicators (KPIs) to measure success. It’s important to set clear, measurable goals from the outset to track progress and make data-driven decisions. By aligning marketing efforts with business objectives, marketers can ensure that ...
6 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· A list of the most popular and interesting brand-created User-Generated Content campaigns. April 9, 2024 User-generated content comes in many forms, all of which can be used to promote your business with engaging blog posts, product reviews, thrilling ads, and other marketing initiatives.
20
6 days ago
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Table of Contents. The Best Influencer Marketing Examples & What to Learn From Them. 1. Chipotle's Enhanced Partnership with Top Influencers. 2. Dunkin' Donuts Launched "The Charli" Drink in Partnership with TikTok Star, Charlie D'Amelio. 3. Daniel Wellington's Campus Influencers Community. 4.
15
5 days ago
An In-Depth Look at Tesla’s Marketing Strategy - Digital Agency Network
· With Elon Musk at the helm, Tesla’s marketing strategy focuses on building an emotional connection with its audience and strengthening its brand presence. While all the major automotive brands budget for paid marketing, Tesla has been avoiding it. For instance, Tesla spends 0$ on social media ads, unlike more traditional automotive brands ...
Apr 8, 2024
Best Brand Competition Campaigns
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
A Complete Guide to Successful Brand Positioning - HubSpot Blog
· A strong brand positioning strategy is an absolute must for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 10-20%, and successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity that sets you apart from the competition.
Apr 8, 2024
How to Run a Social Media Giveaway [+Examples] - Shane Barker
· Quick summary: Choose a goal for your giveaway. Decide on a prize that's relevant to your audience. Determine the entry rules and requirements. Select the social media platform (s) you want to use. Create visually appealing graphics and promotional materials. Promote your giveaway on social media and other channels.
5 days ago
20 Companies With the Best Brand Values To Inspire You
· 20 Examples of Companies With the Best Brand Values. Here are 20 brand values examples of reputable companies in the world: Patagonia. Patagonia, renowned for its commitment to environmental activism, embodies its core value of sustainability through innovative practices like using recycled materials and fair labor standards.
20
2 days ago
Branding Case Studies - The Branding Journal
· Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are…. by Ryan Stephen. May 4, 2016. We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!
Apr 8, 2024
The 21 Best Social Marketing Campaigns + Why They Work
· 6. Coors Light’s America #CouldUseABeer campaign. Coors Light’s marketing efforts for its #CouldUseABeer campaign deployed the giveaway method. The light beer brand promised to give away a six-pack of beer for anyone who would tweet the #CouldUseABeer hashtag back to them for a limited time only.
Apr 8, 2024
20 Product Launch Ideas for Your Next Launch [+Checklist] - Shane Barker
· 20 Creative Product Launch Ideas for 2024. These new product launch ideas and tips will prepare you for the upcoming launch of your product in 2024! Read on to discover some of the most creative ideas for making your next product launch a big hit. 1. Get Influencers to Review Your Product.
20
5 days ago
Top 14 Beauty PR Agencies to Fuel Your Brand’s Growth
· 5W Public Relations. Founded in 2003, 5WPR is one of the top independently owned and operated PR agencies in the U.S. View. 5. Beach House. Beach House is an award-winning, woman-owned, strategic beauty and lifestyle communications agency that specializes in building beauty and wellness lifestyle brands.
14
5 days ago
Most Popular Marketing Campaigns
9 Top Marketing Trends and Strategies of 2024 | Coursera
1. AI boosts effectiveness and efficiency. The impact of AI advancements spans industries and job functions, and marketing is no exception. According to HubSpot ’s State of Marketing Report 2024, 64 percent of marketers are already using AI and automation, and 38 percent of those who didn’t use AI in 2023 plan to use it in 2024 [ 1 ].
9
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
These successful marketing campaigns serve as inspiration for marketers to think creatively, leverage real-time opportunities, and connect with their target audience on a deeper level. By understanding the strategies behind these campaigns and analyzing their impact, marketers can gain valuable insights to apply to their own marketing efforts.
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
Magnum, the popular ice cream brand, has launched several influencer marketing campaigns to promote its products. One such influencer marketing example is the brand’s “ True to Pleasure ” campaign, where they partnered with singer, songwriter, and activist, Halsey along with other individuals.
15
20 Inspiring User-Generated Content Examples And Why They Work
A list of the most popular and interesting brand-created User-Generated Content campaigns. April 9, 2024 User-generated content comes in many forms, all of which can be used to promote your business with engaging blog posts, product reviews, thrilling ads, and other marketing initiatives.
20
Marketing Campaign Management 101 | Coupler.io Blog
5 key questions explaining marketing campaign management. The elaborate how-to guide to marketing campaign management. Define the why, who, and what of your campaign: objectives, target audience, action. Figure out the how: distribution channels, content formats, budget. Define the when: content distribution and promotion planning.
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
Terrence Ngu – StarNgage. One of the most successful campaigns we have seen lately is a product launch campaign in November 2018, for Trichoderm – a hair growth product from Hong Kong, with R&D in Japan. Influencer mix of both macro-influencers and micro-influencers.
101
Best Brand Social Media Campaigns
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
How to increase brand awareness on social media | AWeber
· Keep your target audience in mind as you browse the tips below, and you’ll be on your way to creating successful brand awareness campaigns in no time! 25 Super-effective ways to increase brand awareness on social media. The following tips will help you grow your audience, reach, and brand awareness on nearly any social media channel.
4 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· What to learn from this influencer marketing campaign: The best way to drive footfall to retail stores is to leverage hyper-local targeting. ... 95% positive sentiment about the brand; 87M brand impressions on social media; 24,000 “#InASnap” hashtag mentions in one day;
15
5 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· The social media marketing campaign performed remarkably well by not only increasing the reach of the brand but also garnering trust of consumers on various social media platforms. After the brand and the celebrity shared an identical photo, the brand’s social media profile picture got more than one thousand likes, and Jenner, about 1.2 million!
101
Apr 8, 2024
How to Increase Brand Awareness on Social Media | LocaliQ
· Ask your followers to share: Leverage the networking power of social media by asking your followers to share the deal with friends who might be interested. 5. Measure and optimize your awareness campaigns. Measuring and optimizing your social media strategy is an ongoing cycle of improvement.
Apr 8, 2024
How to Choose the Best Social Media Platform for Your Business - Metricool
· The benefits of using LinkedIn for your brand’s social media strategy include: B2B Marketing: LinkedIn is a goldmine for B2B marketing, offering a platform where businesses can connect with each other, showcase their expertise, and generate leads through targeted content and ads. Networking: LinkedIn provides a unique opportunity for brands ...
5 days ago
Most Creative Marketing Campaigns
Creative and Campaigns Archives - Marketing Beat
· Dove ’10 vs 10′ campaign highlights alarming anti-ageing skincare trends. April 8, 2024. Dove is highlighting the alarming impact of anti-ageing skincare trends on social media, with young girls being exposed to adult skincare content. Read More. Brands Creative and Campaigns News.
6 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
· The first step in a marketer’s daily routine is planning and strategy. This involves setting goals, identifying target audiences, and developing a comprehensive marketing plan. Marketers need to analyze market trends, conduct customer segmentation, and research their competitors to gain insights into their target market. During the planning ...
6 days ago
20 Product Launch Ideas for Your Next Launch [+Checklist] - Shane Barker
· Read on to discover some of the most creative ideas for making your next product launch a big hit. 1. Get Influencers to Review Your Product. ... For your pre-launch marketing campaign to be successful, you should focus on creating excitement and anticipation for your product launch. This can include leveraging influencers, creating an engaging ...
20
5 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Table of Contents. The Best Influencer Marketing Examples & What to Learn From Them. 1. Chipotle's Enhanced Partnership with Top Influencers. 2. Dunkin' Donuts Launched "The Charli" Drink in Partnership with TikTok Star, Charlie D'Amelio. 3. Daniel Wellington's Campus Influencers Community. 4.
15
5 days ago
Most Successful Ad Campaigns Ever
25 Best Commercial Ads of All Time (2024) - vidico.com
· Top 25 Commercial Advertisements of All Time. 1. “Dumb Ways to Die” (Metro) Brand: Metro Line. Number of Engagements: 303+ million views on YouTube. What Made It Popular: “Dumb Ways to Die” ad aired in 2012, and it quickly became a hit with its funny and colorful characters. The funny ad showed these characters meeting silly ...
25
Apr 8, 2024
What Makes Some Ads So Powerful - Harvard Business Review
· Positioning: Effective pieces of advertising often do more than entertain; they help position the brand’s benefit to the target consumer and convince them of that benefit. That means being clear ...
Apr 8, 2024
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Customers love free value. They are also compelled to act when the value is available for a limited time. Coors leveraged both aspects to create one of the most successful social media campaigns in the recent past. The resulting brand loyalty is immeasurable. 7. Pantone #BigGameColorCommentary (2020 Super Bowl)
Apr 8, 2024
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
The Simplified Path to Successful Instagram Advertising
· This simplified path not only ensures a smoother launch and scaling of campaigns but also paves the way for sustained growth and success in the ever-evolving digital landscape. By leveraging AdBlueprints, focusing on precision targeting, drawing inspiration from a rich ad library, and utilizing powerful tools like the UpHex GHL Plugin.
6 days ago
An In-Depth Look at Tesla’s Marketing Strategy - Digital Agency Network
· With Elon Musk at the helm, Tesla’s marketing strategy focuses on building an emotional connection with its audience and strengthening its brand presence. While all the major automotive brands budget for paid marketing, Tesla has been avoiding it. For instance, Tesla spends 0$ on social media ads, unlike more traditional automotive brands ...
Apr 8, 2024
Creative and Campaigns Archives - Marketing Beat
· Dove ’10 vs 10′ campaign highlights alarming anti-ageing skincare trends. April 8, 2024. Dove is highlighting the alarming impact of anti-ageing skincare trends on social media, with young girls being exposed to adult skincare content. Read More. Brands Creative and Campaigns News.
6 days ago
Most Memorable Marketing Campaigns
11 Most Well Executed Moment Marketing Examples By Brands
· Here are two famous moment marketing campaigns of Zomato-Zomato got political while asserting that good days are finally here due to the unbelievable deals on the app. Here is the second one-We have already discussed all the marketing strategies of Zomato including moment marketing here- Zomato Marketing Strategy: Uncovering The Recipe Of Success!
11
5 days ago
The Magnetic Power of Brave Campaigns - Fluro
· Brave and inspired choices in advertising are like beacons in the fog. They demand our attention and inspire action. It’s often the boldest gambits from courageous creative agencies that lead to the most memorable campaigns. Brave campaigns don’t just defy expectations—they also rewrite the rules for what’s possible.
3 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
Creative and Campaigns Archives - Marketing Beat
· Dove ’10 vs 10′ campaign highlights alarming anti-ageing skincare trends. April 8, 2024. Dove is highlighting the alarming impact of anti-ageing skincare trends on social media, with young girls being exposed to adult skincare content. Read More. Brands Creative and Campaigns News.
6 days ago
15 Best Product Advertisement Examples That Work (2024)
· Top 15 Effective Product Advertising Videos To Inspire You. 1. Glossier. Average Pricing: Starts at $5000. Quick Description: This Glossier product video is a sleek and minimalist showcase of their cosmetics line, featuring smooth transitions between various beauty products. With no voiceover, the video relies solely on text to convey the brand ...
15
Apr 8, 2024
Most Memorable Advertising Examples
The best adverts of the 2010s | Creative Bloq
· 10. Spotify: Spotify Wrapped (2016) (Image credit: Spotify) In the 2010s, the concept of what constitutes an ad began to morph into new and interesting directions. A great example is 'Spotify Wrapped', a viral marketing campaign that began in 2016, and has since become an annual event.
1 day ago
15 Best Product Advertisement Examples That Work (2024)
· Utilizes visual puzzles, a particular shape, and associative imagery to captivate attention and leave a lasting impression. 10. AT&T. Quick Description: AT&T’s internet data plan advertisement is one of the best examples of product ads where it takes an unexpected turn by presenting itself as a horror movie trailer.
15
Apr 8, 2024
10 Inspiring Advertisement Examples for Marketers and Students
· For example, the popular game Stumble Guys had a special event called Barbie Malibu Mayhem, Lily’s Garden had a pink sale, and Candy Crush Saga had a Barbie-themed collection event.. Organic Marketing Support. The unexpected Barbenheimer buzz on social media was a game-changer. With fans hyping up a fun double feature of the Barbie and Oppenheimer movies, this trend created a viral wave that ...
10
5 days ago
25 Best Commercial Ads of All Time (2024) - vidico.com
· Top 25 Commercial Advertisements of All Time. 1. “Dumb Ways to Die” (Metro) Brand: Metro Line. Number of Engagements: 303+ million views on YouTube. What Made It Popular: “Dumb Ways to Die” ad aired in 2012, and it quickly became a hit with its funny and colorful characters. The funny ad showed these characters meeting silly ...
25
Apr 8, 2024
11 Most Well Executed Moment Marketing Examples By Brands
· Here is the second one-. We have already discussed all the marketing strategies of Zomato including moment marketing here- Zomato Marketing Strategy: Uncovering The Recipe Of Success! Nike: Just do it! Campaign. Nike’s ‘Just Do It’ campaign is legendary, and known as one of the most successful in advertising history.
11
5 days ago
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
13 Best Examples of Positive Health and Fitness Advertisements: Elevate ...
· 2. Peloton: “Peloton Wife”. Love it or hate it, Peloton’s “Peloton Wife” ad sparked countless conversations and generated significant buzz. Despite the controversy, this ad effectively showcases the convenience and immersive experience of Peloton’s fitness equipment, leaving a lasting impression on viewers. 3.
13
3 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
Most Successful Marketing Campaigns
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
How to create award-winning marketing – a tale of two campaigns
· That “something” then becomes part of the brief, which is turned into a story that forms the basis for marketing. And I mean marketing in its broadest sense. Another example from the banking world is one of my all-time favourite campaigns: HSBC’s “The world’s local bank” campaign. HSBC had a logo and a brand.
3 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Successful social marketing campaigns should capture the audience's attention, communicate brand values, and provide the type of content the target audience is seeking on social platforms (usually entertainment or something feel-good). ... Coors leveraged both aspects to create one of the most successful social media campaigns in the recent ...
Apr 8, 2024
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Terrence Ngu – StarNgage. One of the most successful campaigns we have seen lately is a product launch campaign in November 2018, for Trichoderm – a hair growth product from Hong Kong, with R&D in Japan. Influencer mix of both macro-influencers and micro-influencers.
101
Apr 8, 2024
An In-Depth Look at Tesla’s Marketing Strategy - Digital Agency Network
· With Elon Musk at the helm, Tesla’s marketing strategy focuses on building an emotional connection with its audience and strengthening its brand presence. While all the major automotive brands budget for paid marketing, Tesla has been avoiding it. For instance, Tesla spends 0$ on social media ads, unlike more traditional automotive brands ...
Apr 8, 2024
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Table of Contents. The Best Influencer Marketing Examples & What to Learn From Them. 1. Chipotle's Enhanced Partnership with Top Influencers. 2. Dunkin' Donuts Launched "The Charli" Drink in Partnership with TikTok Star, Charlie D'Amelio. 3. Daniel Wellington's Campus Influencers Community. 4.
15
5 days ago
20 Product Launch Ideas & Strategies for Success - Shane Barker
· One of the most successful crowdfunding campaigns was for the Pebble Time smartwatch, which raised more than $20 million from over 78,000 backers on Kickstarter. The campaign featured videos, images, and even an infographic, which highlighted the unique features of the product.
20
5 days ago
Best Marketing Campaigns Of All Time
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 1. AI boosts effectiveness and efficiency. The impact of AI advancements spans industries and job functions, and marketing is no exception. According to HubSpot ’s State of Marketing Report 2024, 64 percent of marketers are already using AI and automation, and 38 percent of those who didn’t use AI in 2023 plan to use it in 2024 [ 1 ].
9
4 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
The 21 Best Social Marketing Campaigns + Why They Work
· By the time the campaign had ended, IHOb achieved “42.5 billion media impressions, 28,000+ media stories, and $113 million in earned media.” Burger sales also quadrupled. ... The best social media marketing campaigns that have generated leads have 3 core strategies in common – appealing content, focused engagement strategies, and most ...
Apr 8, 2024
An In-Depth Look at Tesla’s Marketing Strategy - Digital Agency Network
· With Elon Musk at the helm, Tesla’s marketing strategy focuses on building an emotional connection with its audience and strengthening its brand presence. While all the major automotive brands budget for paid marketing, Tesla has been avoiding it. For instance, Tesla spends 0$ on social media ads, unlike more traditional automotive brands ...
Apr 8, 2024
Marketing Campaign Management 101 | Coupler.io Blog
· 5 key questions explaining marketing campaign management. The elaborate how-to guide to marketing campaign management. Define the why, who, and what of your campaign: objectives, target audience, action. Figure out the how: distribution channels, content formats, budget. Define the when: content distribution and promotion planning.
6 days ago
25 Best Commercial Ads of All Time (2024) - vidico.com
· Top 25 Commercial Advertisements of All Time. 1. “Dumb Ways to Die” (Metro) Brand: Metro Line. Number of Engagements: 303+ million views on YouTube. What Made It Popular: “Dumb Ways to Die” ad aired in 2012, and it quickly became a hit with its funny and colorful characters. The funny ad showed these characters meeting silly ...
25
Apr 8, 2024
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
How to create award-winning marketing – a tale of two campaigns
· That “something” then becomes part of the brief, which is turned into a story that forms the basis for marketing. And I mean marketing in its broadest sense. Another example from the banking world is one of my all-time favourite campaigns: HSBC’s “The world’s local bank” campaign. HSBC had a logo and a brand.
3 days ago
Best Personalized Marketing Campaigns
Why Is Personalization Important in Marketing and 10 Ways to Do It
· 1. Utilize Location-Based Personalization. Tailoring your marketing messages based on the geographic location of your customers can greatly increase relevance and engagement. This approach can be particularly effective in promoting local events, special location-based offers, or even regional product launches.
3 days ago
10 of the Best WhatsApp Marketing Campaign Examples | charles
· WWF: First WhatsApp game worldwide to raise awareness on endangered wildlife. 1. L'Occitane en Provence: Mother's Day WhatsApp campaign x PURELEI. For Mother's Day, the famous French cosmetics brand launched a campaign in collaboration with the Hawaii-inspired jewellery & lifestyle company PURELEI.
10
3 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· On the platform, one of the best marketing campaigns was made with Deejo, the custom made knife company. We got more than 300 social media posts in various countries! With an average brief fulfillment of 99,5%, the social media posts were very qualitative and have reached more than 6.3 M social media followers, with more than 216 K likes and an average engagement rate of 4%.
101
Apr 8, 2024
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
Top Content Marketing Tools for Personalized Creation - LinkedIn
· For personalized content, check out: HubSpot for everything from emails to social media, Marketo and Pardot for business-focused strategies, Mailchimp for easy email campaigns, ActiveCampaign for ...
5 days ago
The Value of Personalization in Recruitment Marketing Strategies
· Here are five best practices for an effective personalized recruitment strategy: 1. Define and Segment Target Candidates. ... Like everything else in recruitment, personalized marketing campaigns don’t lend themselves to a “set and forget” approach. It’s necessary to routinely measure what works and what doesn’t so the organization ...
5 days ago
Most Successful Promotional Campaigns
11 Most Well Executed Moment Marketing Examples By Brands
· Here is the second one-. We have already discussed all the marketing strategies of Zomato including moment marketing here- Zomato Marketing Strategy: Uncovering The Recipe Of Success! Nike: Just do it! Campaign. Nike’s ‘Just Do It’ campaign is legendary, and known as one of the most successful in advertising history.
11
5 days ago
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· 6. Coors Light’s America #CouldUseABeer campaign. Coors Light’s marketing efforts for its #CouldUseABeer campaign deployed the giveaway method. The light beer brand promised to give away a six-pack of beer for anyone who would tweet the #CouldUseABeer hashtag back to them for a limited time only.
Apr 8, 2024
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
· These successful marketing campaigns serve as inspiration for marketers to think creatively, leverage real-time opportunities, and connect with their target audience on a deeper level. By understanding the strategies behind these campaigns and analyzing their impact, marketers can gain valuable insights to apply to their own marketing efforts.
6 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
20 Product Launch Ideas for Your Next Launch [+Checklist] - Shane Barker
· One of the most successful crowdfunding campaigns was for the Pebble Time smartwatch, which raised more than $20 million from over 78,000 backers on Kickstarter. The campaign featured videos, images, and even an infographic, which highlighted the unique features of the product.
20
5 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Terrence Ngu – StarNgage. One of the most successful campaigns we have seen lately is a product launch campaign in November 2018, for Trichoderm – a hair growth product from Hong Kong, with R&D in Japan. Influencer mix of both macro-influencers and micro-influencers.
101
Apr 8, 2024
10 of the Best WhatsApp Marketing Campaign Examples | charles
· Think of this article as your own personal album of WhatsApp campaign examples, that you can use to get inspired and come back to whenever you need new ideas. So without further ado, here are: 10 of the best WhatsApp marketing campaign examples. L'Occitane en Provence: Mothers Day campaign x PURELEI (Seasonal) Dermalogica: Consultation via WhatsApp
10
3 days ago
The Best Branding Campaign About Woman
The 21 Best Social Marketing Campaigns + Why They Work
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
Best Ads of the Week: Deutsche Telekom’s quirky Euro 2024 ... - The Drum
· The campaign honors National Mature Women’s Day, which the brand created to celebrate women over 40. Central to the campaign is a commercial directed by Quinn Wilson, which depicts the humorous ...
5 days ago
Brand Positioning Examples to Inspire You - Design Your Way
· The brand stands out by focusing on natural beauty and has distinguished itself with campaigns featuring women of all shapes, sizes, and ethnic backgrounds. Tesla. Tesla is positioned as a leader in the sustainable energy revolution, with a focus on high-performance electric vehicles, innovation, and renewable energy solutions.
6 days ago
16 of the Best Beauty Influencer Marketing Agencies
· 15. Kendrick PR. Kendrick PR is a leading influencer marketing agency with a strong focus on the beauty industry. They have a vast network of A-list celebrities, VIPs, and influencers that they leverage to create custom-made influencer campaigns that are authentic, credible, and creative.
16
5 days ago
Branding Case Studies - The Branding Journal
· Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are…. by Ryan Stephen. May 4, 2016. We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!
Apr 8, 2024
Top 25 Fashion PR Agencies for 2024 - Influencer Marketing Hub
· Some of the leading fashion brands that the agency’s worked with include Raquel Balencia, Honayda, Raisa Vanessa, Costarellos, Jacob Lee, and Winterberger. Additionally, LAPR has also worked with reputable brands in sectors such as culture, technology, cosmetics, hospitality, and accessories. 12. Purple PR.
25
5 days ago
Top 70 Women Owned Creative Agencies - Apr 2024 Reviews - Clutch
4.8 23 reviews. $25,000+. $100 - $149 / hr. 2 - 9. Encinitas, CA. Service Focus. 25% Branding. "ParkerWhite Brand Interactive was a well-organized, very creative, and passionate agency." Sr Director of Commercial Marketing, Momentis Surgical.
70
Most Successful Marketing Campaigns Ever
11 Most Well Executed Moment Marketing Examples By Brands
· Here is the second one-. We have already discussed all the marketing strategies of Zomato including moment marketing here- Zomato Marketing Strategy: Uncovering The Recipe Of Success! Nike: Just do it! Campaign. Nike’s ‘Just Do It’ campaign is legendary, and known as one of the most successful in advertising history.
11
5 days ago
Unlocking Success: Analyzing Effective Marketing Campaigns Examples
· These successful marketing campaigns serve as inspiration for marketers to think creatively, leverage real-time opportunities, and connect with their target audience on a deeper level. By understanding the strategies behind these campaigns and analyzing their impact, marketers can gain valuable insights to apply to their own marketing efforts.
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
How to create award-winning marketing – a tale of two campaigns
· That “something” then becomes part of the brief, which is turned into a story that forms the basis for marketing. And I mean marketing in its broadest sense. Another example from the banking world is one of my all-time favourite campaigns: HSBC’s “The world’s local bank” campaign. HSBC had a logo and a brand.
3 days ago
An In-Depth Look at Tesla’s Marketing Strategy - Digital Agency Network
· With Elon Musk at the helm, Tesla’s marketing strategy focuses on building an emotional connection with its audience and strengthening its brand presence. While all the major automotive brands budget for paid marketing, Tesla has been avoiding it. For instance, Tesla spends 0$ on social media ads, unlike more traditional automotive brands ...
Apr 8, 2024
The Most Successful Advertising Campaigns
25 Best Commercial Ads of All Time (2024) - vidico.com
· From a commercial standpoint, this ad proved to be a game-changer for P&G. It became the most successful global campaign in the company’s 175-year history, resulting in $500 million in global incremental P&G sales. Its impact was truly remarkable. 22. This Is a Special Time Video Ad
25
Apr 8, 2024
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
· 2. Integrating Email Marketing With Other Channels "While 87% report email is critical to their success, only 24% of email marketing programs are integrated into other marketing channels." (It’s no secret that email marketing has one of the best ROIs of any digital marketing channel. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing ...
9
6 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online. Successful UGC campaigns, like the ones listed above, all manage to increase their brand’s awareness, engagement, and sales by being relevant, authentic, and creative.
20
6 days ago
15 Best Product Advertisement Examples That Work (2024)
· Top 15 Effective Product Advertising Videos To Inspire You. 1. Glossier. Average Pricing: Starts at $5000. Quick Description: This Glossier product video is a sleek and minimalist showcase of their cosmetics line, featuring smooth transitions between various beauty products. With no voiceover, the video relies solely on text to convey the brand ...
15
Apr 8, 2024
What Makes Some Ads So Powerful - Harvard Business Review
· Positioning: Effective pieces of advertising often do more than entertain; they help position the brand’s benefit to the target consumer and convince them of that benefit. That means being clear ...
Apr 8, 2024
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· 6. Coors Light’s America #CouldUseABeer campaign. Coors Light’s marketing efforts for its #CouldUseABeer campaign deployed the giveaway method. The light beer brand promised to give away a six-pack of beer for anyone who would tweet the #CouldUseABeer hashtag back to them for a limited time only.
Apr 8, 2024
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 4. Community efforts and genuine branding encourage consumer trust. Authenticity is the third-highest value US consumers identify with, according to Gartner [], and nurturing a genuine brand voice is going to become increasingly important as AI-generated content becomes more prevalent in online spaces.The modern marketer’s response: lean into emotional connections with community-building ...
9
4 days ago
An In-Depth Look at Tesla’s Marketing Strategy - Digital Agency Network
· With Elon Musk at the helm, Tesla’s marketing strategy focuses on building an emotional connection with its audience and strengthening its brand presence. While all the major automotive brands budget for paid marketing, Tesla has been avoiding it. For instance, Tesla spends 0$ on social media ads, unlike more traditional automotive brands ...
Apr 8, 2024
Most Memorable Digital Marketing Campaigns
The Magnetic Power of Brave Campaigns - Fluro
· The marketing landscape is cluttered with the noise of countless campaigns. To be noticed is to dare to be different; whether it’s subversive design, provocative messaging or unexpected executions. By breaking away from the predictable, the same old same old, brave campaigns work because they compel our attention and create deep memories.
3 days ago
20 Inspiring User-Generated Content Examples And Why They Work
· Key takeaways. User-generated content campaigns greatly increase brand awareness and reach while improving your website’s SEO and reaching new customers around the world. Some examples of user-generated content include customer reviews, testimonials, social media posts, blog posts, and anything else consumers might create and publish online.
20
6 days ago
101 Experts Reveal the Best Influencer Marketing Campaigns - Shane Barker
· Aundrea Worsley – Flourish Management. #RevolveFestival has to be the best influencer marketing campaign I've ever seen. For the last few years they've succeeded in throwing the best parties, inviting the most sought after influencers for the hottest ticket in town during Coachella. #12. Ben Jeffries – Influencer.
101
Apr 8, 2024
The 21 Best Social Marketing Campaigns + Why They Work - Referral Rock Blog
· Here’s our list of the top 21 social marketing campaigns that you can browse for inspiration. 1. Wendy’s tweets. Wendy’s experienced a meteoric rise in 2017 which has continued unabated, and it’s easy to see why. Much of the love, appreciation, and attention this brand has received was because of its witty one-liners, sharp comebacks ...
Apr 8, 2024
Top 15 Influencer Marketing Examples [+Key Takeaways] - Shane Barker
· Table of Contents. The Best Influencer Marketing Examples & What to Learn From Them. 1. Chipotle's Enhanced Partnership with Top Influencers. 2. Dunkin' Donuts Launched "The Charli" Drink in Partnership with TikTok Star, Charlie D'Amelio. 3. Daniel Wellington's Campus Influencers Community. 4.
15
5 days ago
Ideas That Work: 10 Digital Marketing Techniques To Grow Your Company
· The primary objective of Digital Marketing is to effectively engage with a target audience, establish brand awareness, drive traffic to websites, and generate leads or sales. By leveraging Digital Marketing techniques, businesses connect with their customers in real-time, assess the impact of their campaigns, and make data-driven decisions.
Apr 8, 2024
Digital Marketing: Strategies to Amplify Your Online Presence - Fierce ...
· Section 3: Implementing Key Digital Marketing Tactics. Search Engine Optimization (SEO): Optimizing your website and content for better search engine rankings. Social Media Marketing: Leveraging popular social media platforms to engage with your audience and drive organic growth. Email Marketing: Building effective email campaigns to nurture ...
5 days ago
9 Top Marketing Trends and Strategies of 2024 | Coursera
· 1. AI boosts effectiveness and efficiency. The impact of AI advancements spans industries and job functions, and marketing is no exception. According to HubSpot ’s State of Marketing Report 2024, 64 percent of marketers are already using AI and automation, and 38 percent of those who didn’t use AI in 2023 plan to use it in 2024 [ 1 ].
9
4 days ago
FAQS