Beautycounter is a company that sells skin care and cosmetic products that are formulated with safer ingredients. The company was founded in 2013 and has a mission to provide high-performing products that do not contain harmful or questionable chemicals. The company has a list of 1,500 ingredients that are never used in their products, which they call "The Never List". Beautycounter offers a variety of products, such as makeup, moisturizers, serums, cleansers, toners, masks, body wash, lotion, hair care, and more. The company also has products for men and kids. Beautycounter sells its products through its website, independent consultants, and national retailers. Beautycounter is a leader in the clean beauty movement and aims to educate consumers and advocate for more health-protective laws in the personal care industry.